Candles are a popular product for small businesses. Whether you sell candles on Etsy, Amazon or your own website, you need high-quality photos to convince customers that your products are worth their money. You also need to understand how to use props, lighting and other tools to create an alluring and compelling photo of your candle.
The biggest problem that new photographers face is poor light. Even a good camera won’t save you if the lighting is bad. The best way to control lighting is by using a reflector, which bounces passing light back onto the subject of your photo. This helps define their outline in dim light, which allows you to capture more detail.
Another problem that candle photographers run into is a lack of contrast. A candle’s flame shines very brightly, but it can wash out the surrounding scene. The solution is to add a little contrast by using a flash with a warm color gel. This adds warmth and makes the image more visually appealing.
A final tip is to take lots of pictures from different angles. The more you have to choose from, the better chance you have of capturing a perfect image. This is especially important for products like candles that need to be positioned and lit correctly.
Lifestyle and scale photos are also useful for showcasing the size of your product in a realistic setting. Including a person in the shot will also help you reach new audiences on social media platforms like Instagram, which have become hugely popular for candle brands.