Candles add ambiance to a home and can enhance a room’s scent. However, the candles themselves can be expensive. That’s why many candle makers opt to wholesale their products to shops and retailers. Wholesale is a great way to expand your audience, increase your profits, and create more efficient production processes. But before you jump into wholesale, take some time to check in with yourself to ensure that it’s the right fit for your brand.
Start by researching and identifying wholesale suppliers through online searches, industry directories, or attending trade shows. Then, reach out to each supplier to learn more about their pricing, minimum order quantities, and terms and conditions. This can be done through email, phone calls, or filling out inquiry forms on their websites.
Once you’ve settled on the candles and supplies you’ll offer wholesale, it’s time to establish your wholesale terms and conditions. This includes producing a line sheet that describes your product range and listing each item with its retail price and wholesale price. It’s also important to decide how you’ll share this information with prospective retail partners, including via digital platforms and direct messages.
When selecting your candle containers, it’s a good idea to select ones that don’t contain the organic compound bisphenol A (BPA). It’s also best to avoid materials like clay and concrete that absorb too much moisture and can be a fire hazard. Also, don’t use jars with a seam on the side or bottom because these areas can leak when exposed to heat.